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HumAIn for Electrical

The power's out. Who picks up?

Electrical work comes in two kinds of calls: the homeowner with half the house dark, and the one planning a panel upgrade or EV charger. Both go to the first electrician who answers. HumAIn answers every call and lead in seconds, qualifies it with AI, and has trained human setters book the job.

Book a 30-minute call What I install

Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.

Live 02:14 EV charger leads · Nashville
PS
Priya ShahHomeowner · Nashville, TN
89Prequal
EV charger request · 4 min ago Car arrives in 2 weeks Home built in 1988
AI cue

Her car arrives in two weeks and the home is from 1988. Book the estimate so the electrician can check the panel — Monday at 8:00 AM is open.

Objection heard

“Can't I just plug it into a regular outlet?”

Try: “You can, it just charges slowly. The electrician will check your panel and tell you what makes sense for your car. Want Monday morning?”

Book estimate Follow up Not now
✓ Notes drafted✓ CRM updated✓ QA queued

Where electrical jobs leak

Homeowners don't leave a voicemail when the breaker won't reset. They call the next electrician.

You don't have a leads problem. You have a setting & AI problem.

Urgent calls to voicemail

AI answers 24/7. Outages, sparking outlets and burning smells are answered on the first ring, and true emergencies go to your on-call electrician.

Electricians on ladders, not phones

Setters take the calls. Your electricians stay on the job while AI and setters answer, qualify and book, so no call waits until the end of the day.

Panel and EV quotes with no follow-up

AI keeps them warm. Panel upgrade, EV charger and generator quotes get follow-up until there's an answer, and anyone ready goes to a human.

Past customers never called again

Setters reactivate them. Past service customers hear about safety inspections, panel upgrades and EV chargers, and anyone curious books with a setter.

More leads won't fix that. Better setting will.

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What I install

AI systems + human setters for electrical companies.

Installed in your business, staffed by my team, and run with you every week.

AI system

AI speed-to-lead & prequal

Emergency, repair or project — sorted in seconds.

  • Instant text or call on every call, form and missed call
  • Emergencies, repairs and projects like panels and EV chargers triaged
  • Homeowner status, home age and panel details captured
Human setters

Human setters

A trained setter books the job so your electricians stay on the tools.

  • Setters trained on “what's your hourly rate?” and “my handyman can do it”
  • AI puts the home's age and service history on screen
  • Service calls and estimates booked onto your dispatch board
AI system

AI follow-up

Turn a service call into the next project.

  • Follow-up on panel, EV charger and generator quotes
  • Appointment confirmations and reminders
  • Past customers re-engaged for upgrades and inspections
AI system

After-hours AI answering

The power goes out at night. Somebody should answer.

  • Nights and weekends answered on the first ring
  • True emergencies escalated to your on-call electrician
  • Everything else booked into the first open slot

Electrician appointment setting, done right

Electrical contractors lose jobs in a simple way: the phone rings while everyone is in a crawl space or up a ladder. Speed to lead decides who gets the call, whether it's a homeowner with no power or one planning a panel upgrade. My electrician appointment setting system answers every call, text and form in seconds, triages emergencies from repairs and projects with AI, and hands serious homeowners to a trained human setter who books the job onto your dispatch board.

A lot of owners start by searching for an answering service for electricians. Most answering services take a message. Mine books the job. After-hours AI answers nights and weekends on the first ring, escalates true emergencies to your on-call electrician, and books everything else into the first open slot. During the day, my setters handle overflow so your electricians stay on the tools instead of the phone. AI hands off to a human any time a caller asks for one.

The bigger jobs, like panel upgrades, EV charger installs, generators and rewires, need follow-up. Electrical lead follow-up means working every quote to a yes or a no, confirming appointments, and reaching past service customers about upgrades. AI handles reminders and reactivation, and setters handle the conversations. My setters also run outbound appointment setting to past customers and targeted homeowners, so your calendar doesn't depend on ad spend or the season. It plugs into your existing CRM and calendar.

Shopping for a electrical marketing agency?

Read this before you sign.

More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good electrical marketing agency will get better results.

Before you hire an agency →The checklist →

Inbound + outbound

Your marketing brings inbound. My setters add outbound.

Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book electrical appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.

Inbound

From your marketing

  • Ads, website, referrals and lead vendors
  • Answered in seconds by AI, 24/7
  • Qualified and set by a human
Outbound

From my setters

  • Targeted homeowners in your service area
  • Past customers and old leads, called again
  • Steady volume every week, not just when ads are running

AI prequalification

The questions AI asks before a setter ever dials.

Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.

  1. Is this urgent — no power, sparking, or a burning smell?
  2. Do you own the home?
  3. What do you need — a repair, a panel upgrade, an EV charger or something else?
  4. Roughly how old is the home?
  5. When would you like an electrician out?
AIYour companyText conversation · via HumAIn

Hi Priya, thanks for asking about an EV charger install! Do you already have the car, or is it on the way?

Picking it up in two weeks

Exciting. Do you own the home, and do you know roughly how old it is?

We own it. Built in 1988

Thanks. A scheduling coordinator will call in 2 minutes to set up a time for an electrician to check your panel.

Human setter connected · 1:36 later

Example conversation

Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.

More about Brian →

Companies we've worked with

  • WaterTech
  • Vibe Insurance
  • Summit Solar
  • Primitive Power
  • Primitive Fiber
  • Move Easy / Live Easy
  • Virtuo
  • and more

Electrical FAQ

Straight answers.

Can you answer emergency electrical calls?

Yes. After-hours AI answers on the first ring and escalates true emergencies to your on-call electrician. Routine calls are booked into the next open slot.

Do you book panel upgrades and EV charger installs?

Yes. Prequalification captures the project, the home's age and panel details, so setters book the right estimate and your electrician walks in prepared.

Will your setters give pricing over the phone?

Only what you want shared. Setters follow your rules on trip fees and pricing, and they're trained to book the visit instead of guessing at a quote.

Can you generate appointments too, or just work our leads?

Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.

Do you run our marketing?

No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.

Who will I actually work with?

Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.

Talk to Brian

Book a 30‑minute call. Find the leaks.

We'll look at where your electrical leads are going today and what AI systems and setters would look like in your business.

  • 30 minutes with Brian
  • See exactly where jobs are leaking
  • A clear plan and a clear price. No pitch deck.

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