Storm surges swamp the office
AI absorbs the spike. When a storm hits and hundreds of leads land in a weekend, AI responds to every one instantly and queues the hottest for setters.
HumAIn for Roofing
Storm leads don't wait until morning.
Roofing leads go cold in hours, and the contractor who calls first usually gets the inspection. HumAIn answers every lead in seconds, qualifies it with AI, and puts a trained human setter on the phone to book the inspection — day, night or mid-storm.
Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.
MS
Maria SantosHomeowner · Lakewood, CO
91Prequal
Inspection request · 4 min ago
Filing a claim
Roof ~14 years old
AI cue
She's filing a claim. Offer to have the inspector document the damage for her adjuster — Thursday at 10:00 AM is open.
Objection heard
“I already have someone coming out.”
Try: “Totally fair. A second inspection is free and gives you something to compare. Want Thursday as a backup?”
Book inspection
Follow up
Not now
✓ Notes drafted✓ CRM updated✓ QA queued
Where roofing jobs leak
After a hailstorm, homeowners call three roofers. The one who answers gets the inspection.
You don't have a leads problem. You have a setting & AI problem.
Renters and tire-kickers
AI prequalifies first. Homeowner status, roof age, damage type and insurance-claim intent are confirmed before a setter dials.
Inspections that no-show
AI confirms and reminds. Text and call reminders, easy rescheduling and no-show recovery keep your inspectors' calendars full.
Old estimates gathering dust
AI revives the pipeline. Unsold estimates and last season's leads get worked again, and anyone ready goes straight to a human.
More leads won't fix that. Better setting will.
Book a 30-minute callWhat I install
AI systems + human setters for roofing companies.
Installed in your business, staffed by my team, and run with you every week.
AI speed-to-lead & prequal
Know it's a real roof job before anyone drives out.
- Instant text or call the moment a lead comes in
- Homeowner, roof age, damage and claim status confirmed
- Hot storm leads routed to a setter's queue in seconds
Human setters
A trained setter books the inspection — and makes it stick.
- Setters trained on storm, retail and insurance-claim conversations
- AI cues for hail, wind and “I'm just getting quotes”
- Inspections dropped straight onto your team's calendar
AI follow-up
Nobody who wanted a roof slips away.
- Inspection confirmations and day-before reminders
- Follow-up on estimates that haven't signed
- Last season's leads re-worked before the next storm
After-hours AI answering
Storms don't keep office hours. Neither do we.
- Nights and weekends answered on the first ring
- Active leaks and tarp requests escalated to your on-call crew
- Everyone else booked into the first open inspection
Roofing appointment setting, done right
Roofing leads go cold in hours. After a hailstorm, a homeowner calls three roofers, and speed to lead decides who gets the inspection. My roofing appointment setting system responds to every storm lead, web form and missed call in seconds, prequalifies homeowner status, roof age, damage type and insurance-claim intent with AI, and hands serious homeowners to a trained human setter who books the inspection straight onto your team's calendar.
Plenty of roofers look for an answering service or a roofing call center when a storm hits and the phones won't stop. My setup does more than take messages. After-hours AI answers nights and weekends on the first ring, escalates active leaks and tarp requests to your on-call crew, and books everyone else into the first open inspection. During the day, my setters work the queue hottest-first. AI hands off to a human any time a caller asks.
Roofing lead follow-up is where storm season pays off twice. Unsigned estimates, inspections that no-showed and last season's leads all get worked again by AI, and anyone ready goes to a setter. Confirmation calls and reminders keep your inspectors' calendars full. My setters also run outbound appointment setting to targeted homeowners and past customers, so your pipeline doesn't disappear when the weather is calm or the ad budget tightens. It plugs into the CRM and calendar you already use.
Shopping for a roofing marketing agency?
Read this before you sign.
More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good roofing marketing agency will get better results.
Inbound + outbound
Your marketing brings inbound. My setters add outbound.
Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book roofing appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.
From your marketing
- Ads, website, referrals and lead vendors
- Answered in seconds by AI, 24/7
- Qualified and set by a human
From my setters
- Targeted homeowners in your service area
- Past customers and old leads, called again
- Steady volume every week, not just when ads are running
A steady flow of booked jobs
Two sources, one team working them, and one weekly report on what they booked.
AI prequalification
The questions AI asks before a setter ever dials.
Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.
- Do you own the home?
- What happened — hail, wind, a leak, or just age?
- Roughly how old is the roof?
- Are you planning to file an insurance claim?
- When would you like someone out to take a look?
AIYour companyText conversation · via HumAIn
Hi Maria, thanks for requesting a roof inspection! Was the damage from Tuesday's hail?
Yes, there are shingle pieces all over the yard
Sorry to hear that. Do you own the home, and are you thinking about filing an insurance claim?
We own it. Probably yes on the claim
Got it. An inspection coordinator will call you in the next 2 minutes to find a time.
Human setter connected · 1:48 later
Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.
More about Brian →Companies we've worked with
- WaterTech
- Vibe Insurance
- Summit Solar
- Primitive Power
- Primitive Fiber
- Move Easy / Live Easy
- Virtuo
- and more
Roofing FAQ
Straight answers.
Can you handle a storm surge?
Yes — that's where AI earns its keep. Every lead gets an instant response no matter the volume, and setters work the queue hottest-first so nobody waits days for a callback.
Do you book retail and insurance-claim jobs?
Both. Prequalification flags claim intent so setters use the right conversation, and inspections are booked with the details your team needs.
Can you work our old estimates and past leads?
Yes, and it's often the fastest win. AI re-engages them, and anyone who's ready goes to a human setter.
Can you generate appointments too, or just work our leads?
Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.
Do you run our marketing?
No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.
Who will I actually work with?
Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.
Talk to Brian
Book a 30‑minute call. Find the leaks.
We'll look at where your roofing leads are going today and what AI systems and setters would look like in your business.
- 30 minutes with Brian
- See exactly where jobs are leaking
- A clear plan and a clear price. No pitch deck.
Other industries
SolarHomeowners qualified on bill and roof, then booked by a human.
HVACNo-heat calls answered 24/7, installs booked by a human.
Plumbing & Water TreatmentEmergencies answered 24/7, water tests booked by a human.
Pest ControlEvery pest call answered, inspections and plans booked by a human.
Remodeling & Home ImprovementReal projects qualified, in-home consultations booked by a human.
Landscaping & HardscapingEstimate requests answered fast, design consults booked by a human.
ElectricalService calls answered 24/7, panel and EV jobs booked by a human.
Home SecuritySecurity leads answered in seconds, consultations booked by a human.
Fiber & InternetEvery serviceable home reached, installs scheduled by a human.
InsuranceEvery lead worked, so licensed agents spend their day quoting.