HumAIn for Solar

Solar leads are expensive. Stop wasting them.

Solar buyers shop around, and most leads die between the form fill and the first real conversation. HumAIn responds instantly, qualifies on bill, roof and ownership with AI, and hands every serious homeowner to a trained human setter to book the consultation.

Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.

Live 02:14 Exclusive leads · Mesa
JO
James OkaforHomeowner · Mesa, AZ
88Prequal
Savings estimate · 3 min ago $280/mo summer bill Bill photo received
AI cue

His summer bill is $280. Lead with replacing the bill, not “free solar.” Offer a virtual consult tomorrow at 6:00 PM.

Objection heard

“I've heard solar is a scam.”

Try: “I get that — a lot of people pitch it badly. That's why we start with your actual bill, so the numbers are yours. Worth 20 minutes?”

Book consult Follow up Not now
✓ Notes drafted✓ CRM updated✓ QA queued

Where solar jobs leak

Most solar leads get one call, one voicemail and then silence. We work every one to a real answer.

You don't have a leads problem. You have a setting & AI problem.

Leads you paid for, never called

AI responds in seconds. Every shared or exclusive lead gets an instant text and call — before the other installers on the list get to it.

Consults with unqualified homeowners

AI prequalifies first. Ownership, monthly bill, roof condition and shade are confirmed before a rep's time is booked.

No utility bill, no proposal

AI collects the bill. AI follows up by text until you have the bill photo your designers need to build a real proposal.

Deals that stall after the proposal

AI keeps it warm. Post-proposal follow-up, deadline reminders and re-engagement of old proposals keep deals moving.

More leads won't fix that. Better setting will.

Book a 30-minute call

What I install

AI systems + human setters for solar companies.

Installed in your business, staffed by my team, and run with you every week.

AI system

AI speed-to-lead & prequal

Qualify on what matters before anyone books.

  • Instant text or call on every new lead
  • Ownership, average bill, roof condition and shade confirmed
  • Utility bill photo requested by text
Human setters

Human setters

A human sets the consult and builds the trust solar needs.

  • Setters trained on savings, financing and “solar is a scam” objections
  • AI puts the lead's bill and utility on screen during the call
  • Consults booked in-home or virtual, on your reps' calendars
AI system

AI follow-up

Long sales cycles, handled.

  • Post-proposal follow-up that doesn't fade after a week
  • Reminders tied to real deadlines, like rate changes and incentive windows
  • Old proposals and aged leads revived
AI system

After-hours AI answering

Homeowners research at night. Be there when they call.

  • Evening and weekend calls answered on the first ring
  • Callers qualified and booked into the next open consult
  • Setters follow up first thing with full context

Solar appointment setting, done right

Solar leads are expensive, and most die between the form fill and the first real conversation. On shared leads especially, speed to lead decides which installer gets the homeowner on the phone. My solar appointment setting system responds to every lead in seconds, prequalifies ownership, monthly electric bill, roof condition and shade with AI, and requests a utility bill photo by text, so your designers can build a real proposal before the consult.

Owners often look for a solar call center or solar appointment setters who can actually handle the objections. My setters are trained on savings, financing and the “solar is a scam” conversation, with AI putting the homeowner's bill and utility on screen during the call. They book in-home or virtual consultations straight onto your reps' calendars. After-hours AI answers evening and weekend calls, when a lot of homeowners do their research, and books the next open consult.

Solar sales cycles are long, so solar lead follow-up can't fade after a week. AI keeps following up after the proposal, sends reminders tied to real deadlines like rate changes and incentive windows, and revives the aged leads and old proposals you've already paid for. Anyone ready goes to a setter. My setters also run outbound appointment setting to targeted homeowners and past leads, so booked consults don't swing with your lead budget. It plugs into your existing CRM and calendar.

Shopping for a solar marketing agency?

Read this before you sign.

More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good solar marketing agency will get better results.

Inbound + outbound

Your marketing brings inbound. My setters add outbound.

Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book solar appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.

Inbound

From your marketing

  • Ads, website, referrals and lead vendors
  • Answered in seconds by AI, 24/7
  • Qualified and set by a human
Outbound

From my setters

  • Targeted homeowners in your service area
  • Past customers and old leads, called again
  • Steady volume every week, not just when ads are running

AI prequalification

The questions AI asks before a setter ever dials.

Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.

  1. Do you own the home?
  2. What's your average monthly electric bill?
  3. Is the roof in good shape, and does it get much shade?
  4. Who's your utility company?
  5. Could you text us a photo of a recent bill?
AIYour companyText conversation · via HumAIn

Hi James, thanks for checking your solar savings! Quick question — do you own the home?

Yep, we own it

Great. Roughly what's your electric bill in the summer?

Around $280

That's a strong fit. Text a photo of a recent bill if you have one — a solar specialist will call in 2 minutes to walk through real numbers.

Human setter connected · 2:05 later

Example conversation

Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.

More about Brian →

Companies we've worked with

  • WaterTech
  • Vibe Insurance
  • Summit Solar
  • Primitive Power
  • Primitive Fiber
  • Move Easy / Live Easy
  • Virtuo
  • and more

Solar FAQ

Straight answers.

Do you work shared or aged solar leads?

Yes. Speed matters most on shared leads, and aged leads are where AI follow-up shines. We'll recommend the right mix on the strategy call.

Will you get the utility bill before the consult?

That's the goal on every lead. AI requests it by text during prequalification and keeps following up, so your designers can build a real proposal.

Can you book virtual and in-home consults?

Both, straight onto your reps' calendars, with the lead's bill, roof notes and objections attached.

Can you generate appointments too, or just work our leads?

Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.

Do you run our marketing?

No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.

Who will I actually work with?

Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.

Talk to Brian

Book a 30‑minute call. Find the leaks.

We'll look at where your solar leads are going today and what AI systems and setters would look like in your business.

  • 30 minutes with Brian
  • See exactly where jobs are leaking
  • A clear plan and a clear price. No pitch deck.