Leads you paid for, never called
AI responds in seconds. Every shared or exclusive lead gets an instant text and call — before the other installers on the list get to it.
HumAIn for Solar
Solar buyers shop around, and most leads die between the form fill and the first real conversation. HumAIn responds instantly, qualifies on bill, roof and ownership with AI, and hands every serious homeowner to a trained human setter to book the consultation.
Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.
His summer bill is $280. Lead with replacing the bill, not “free solar.” Offer a virtual consult tomorrow at 6:00 PM.
“I've heard solar is a scam.”
Try: “I get that — a lot of people pitch it badly. That's why we start with your actual bill, so the numbers are yours. Worth 20 minutes?”
Where solar jobs leak
You don't have a leads problem. You have a setting & AI problem.
Leads you paid for, never called
AI responds in seconds. Every shared or exclusive lead gets an instant text and call — before the other installers on the list get to it.
Consults with unqualified homeowners
AI prequalifies first. Ownership, monthly bill, roof condition and shade are confirmed before a rep's time is booked.
No utility bill, no proposal
AI collects the bill. AI follows up by text until you have the bill photo your designers need to build a real proposal.
Deals that stall after the proposal
AI keeps it warm. Post-proposal follow-up, deadline reminders and re-engagement of old proposals keep deals moving.
More leads won't fix that. Better setting will.
Book a 30-minute callWhat I install
Installed in your business, staffed by my team, and run with you every week.
Qualify on what matters before anyone books.
A human sets the consult and builds the trust solar needs.
Long sales cycles, handled.
Homeowners research at night. Be there when they call.
Solar leads are expensive, and most die between the form fill and the first real conversation. On shared leads especially, speed to lead decides which installer gets the homeowner on the phone. My solar appointment setting system responds to every lead in seconds, prequalifies ownership, monthly electric bill, roof condition and shade with AI, and requests a utility bill photo by text, so your designers can build a real proposal before the consult.
Owners often look for a solar call center or solar appointment setters who can actually handle the objections. My setters are trained on savings, financing and the “solar is a scam” conversation, with AI putting the homeowner's bill and utility on screen during the call. They book in-home or virtual consultations straight onto your reps' calendars. After-hours AI answers evening and weekend calls, when a lot of homeowners do their research, and books the next open consult.
Solar sales cycles are long, so solar lead follow-up can't fade after a week. AI keeps following up after the proposal, sends reminders tied to real deadlines like rate changes and incentive windows, and revives the aged leads and old proposals you've already paid for. Anyone ready goes to a setter. My setters also run outbound appointment setting to targeted homeowners and past leads, so booked consults don't swing with your lead budget. It plugs into your existing CRM and calendar.
Shopping for a solar marketing agency?
More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good solar marketing agency will get better results.
Inbound + outbound
Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book solar appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.
Two sources, one team working them, and one weekly report on what they booked.
AI prequalification
Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.
Hi James, thanks for checking your solar savings! Quick question — do you own the home?
Yep, we own it
Great. Roughly what's your electric bill in the summer?
Around $280
That's a strong fit. Text a photo of a recent bill if you have one — a solar specialist will call in 2 minutes to walk through real numbers.
Human setter connected · 2:05 later
Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.
More about Brian →Companies we've worked with
Solar FAQ
Yes. Speed matters most on shared leads, and aged leads are where AI follow-up shines. We'll recommend the right mix on the strategy call.
That's the goal on every lead. AI requests it by text during prequalification and keeps following up, so your designers can build a real proposal.
Both, straight onto your reps' calendars, with the lead's bill, roof notes and objections attached.
Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.
No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.
Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.
Talk to Brian
We'll look at where your solar leads are going today and what AI systems and setters would look like in your business.
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