Fractional AI & Revenue Officer
A fractional CRO for home services, accountable for booked jobs.
Most home service companies outgrow the owner being the sales manager long before they can justify a full-time VP of sales. I step into that gap as your Fractional AI & Revenue Officer. I run a weekly revenue meeting with you, own the sales process and pipeline, build your AI roadmap, and my team installs the systems and setters to back it up.
2,500+ appointments and $25M+ in pipeline for partners so far in 2026.
The owner is still the sales manager
In a lot of home service companies, the owner runs sales on top of everything else. They set the prices, coach the reps, check the pipeline when they can and step in to close the big jobs. It works until the company grows past what one person can keep an eye on.
The usual next step is hiring a full-time sales manager or VP of sales. That's a big salary, a long search and a real risk if the hire doesn't work out. And a sales hire may not know how to put AI to work in your business. That's the gap a fractional sales leader fills.
How it works
How the fractional engagement works
- 1
Audit
I look at your leads, calls, CRM, sales process and numbers, then show you where jobs are leaking and what to fix first.
- 2
Plan
We agree on targets, the KPIs we'll track, the offers and pricing to test, and the AI roadmap for the next quarter.
- 3
Install
My team puts in the AI systems and trained setters: speed to lead, after-hours answering, follow-up, and outbound appointment setting where it fits.
- 4
Run the weekly meeting
Every week we review leads, conversations, booked jobs and revenue, then decide what changes. I stay accountable for booked jobs, not activity.
What's included
What's included
- A weekly revenue meeting with me
- Sales process design, scripts and handoffs
- Offer and pricing strategy
- Pipeline and KPI tracking you can actually read
- An AI roadmap for sales, operations and service
- Coaching for setters and reps from real call recordings
- Oversight of the setters and AI systems my team runs
Fractional CRO vs. a full-time sales manager
A full-time sales manager or VP of sales is one person with one set of experiences, and they usually need a team and tools before they can move the numbers. A fractional CRO gives you senior leadership for part of the week, plus the setters and systems to act on the plan right away.
I've spent 15+ years building and scaling sales teams, ran an 800+ seat global call center in home services, and have managed thousands of sales agents. You get that experience without a full-time executive salary, and without betting the company on one hire. If you later bring on a full-time leader, the process, KPIs and systems we built stay with your company.
- Full-time hire: a long search, then a team and tools to build
- Fractional: senior leadership now, with setters and AI behind it
- Full-time hire: one person's playbook
- Fractional: a playbook built across many home service sales teams
A fractional chief AI officer, built into the role
Every home service owner is getting pitched AI right now, and most of it is software you have to figure out on your own. As your fractional chief AI officer, I decide with you where AI actually earns its place: first response, prequalification, after-hours calls, call scoring, reporting and internal tools. Just as important, I'll tell you where AI doesn't belong yet.
I learned AI as an operator, not as a vendor, and I use it to fix real problems. We coach setters with AI call analysis. One finding: naming the prospect's carrier or renewal date in the first 15 seconds tripled stay-on-the-line rates. That's the kind of thing a roadmap should be built on. Bigger projects, like dashboards or customer portals, are scoped as custom AI builds. The AI for home service businesses guide covers where to start.
What a fractional sales leader actually owns
This isn't advice from the sidelines. I own the revenue side with you: how leads get worked, how appointments get set, how estimates get followed up and what the numbers say each week. My team's setters and systems plug into your CRM and calendar, and you own the data.
It fits home service companies with steady leads and a sales process that has outgrown the owner. My team has worked with companies like WaterTech, Vibe Insurance, Summit Solar, Primitive Power and Primitive Fiber, and so far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners. See the industries I work with.
- Lead response time and follow-up
- Appointments set, shown and sold
- Pipeline value by lead source and stage
- Setter and rep performance from call QA
- Offer and pricing tests
Built for your trade
Fractional Revenue Officer for home service companies.
Fractional Revenue Officer FAQ
Straight answers.
What is a fractional CRO?
A fractional chief revenue officer is a senior sales leader who works with your company part-time instead of as a full-time employee. You get the experience and accountability of an executive over sales, without the full-time salary.
What's different about a Fractional AI & Revenue Officer?
It's a fractional CRO and a fractional chief AI officer in one role. I own your sales process and pipeline, and I plan and install the AI that runs underneath it, backed by my team of setters and AI builders.
How much of my time does it take?
The core is a weekly revenue meeting with you. Beyond that, my team handles the setup and day-to-day work, and pulls in you or your managers when a decision needs an owner. Between meetings, you get the weekly numbers in writing.
Do you replace my sales team?
No. Your reps and estimators keep running appointments and closing jobs. I build the process around them, my setters help fill their calendars, and we coach from real call recordings.
How is it priced, and do you guarantee results?
A monthly retainer scoped to your setters and systems, with performance components where they make sense. I don't guarantee results before I've seen your numbers. I do stay accountable for booked jobs and show you what's working every week.
Talk to Brian
Book a 30‑minute call. Find the leaks.
We'll look at where your leads are going today and what fractional revenue officer would look like in your business.
- 30 minutes with Brian
- See exactly where jobs are leaking
- A clear plan and a clear price. No pitch deck.