HumAIn for Home Security

After a break-in, people call the same night.

Home security leads are urgent and personal: a break-in down the street, a new house, a package thief on the doorbell camera. Those homeowners want answers now. HumAIn responds in seconds, qualifies with AI, and has trained human setters book the consultation or install while the reason they reached out is still fresh.

Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.

Live 02:14 New homeowner leads · Indianapolis
CW
Chris WalkerNew homeowner · Indianapolis, IN
90Prequal
Security request · 3 min ago Closed on the home last week Wants cameras + doorbell
AI cue

He just moved in with a toddler. Lead with cameras and the doorbell, then offer the in-home walkthrough — Thursday at 5:30 PM is open.

Objection heard

“I was just going to buy a camera online.”

Try: “Lots of people start there. The walkthrough shows you where the weak spots are, so whatever you pick actually covers them. Want Thursday evening?”

Book consultation Follow up Not now
✓ Notes drafted✓ CRM updated✓ QA queued

Where home security jobs leak

Security leads are hottest the hour they come in. By tomorrow, they've booked with someone else.

You don't have a leads problem. You have a setting & AI problem.

Leads that go cold overnight

AI responds in seconds. Every form, call and lead-vendor lead gets an instant text and call, day or night, while the homeowner is still motivated.

Consults with renters and window-shoppers

AI prequalifies first. Homeowner status, what they want to protect and their timeline are confirmed before a consultant's time is booked.

Installs that cancel or no-show

Setters confirm and AI reminds. Confirmation calls, reminders and easy rescheduling keep your installers' routes full.

New homeowners who never hear from you

Setters work outbound. My setters call targeted new homeowners and old leads, so your calendar doesn't depend on the next break-in in the neighborhood.

More leads won't fix that. Better setting will.

Book a 30-minute call

What I install

AI systems + human setters for home security companies.

Installed in your business, staffed by my team, and run with you every week.

AI system

AI speed-to-lead & prequal

Know what they want to protect before a setter calls.

  • Instant text or call on every new lead
  • Homeowner status, home size and what prompted the call captured
  • Interest in cameras, doorbells, smart locks and alarms noted
Human setters

Human setters

A trained setter builds trust and books the consult.

  • Setters trained on “I'll just buy a camera myself” and contract objections
  • AI puts the lead's reason for reaching out on screen during the call
  • In-home consultations and installs booked onto your team's calendar
AI system

AI follow-up

Keep every maybe in play.

  • Consultation confirmations and day-before reminders
  • Follow-up on quotes that haven't signed
  • Old leads and past customers re-engaged for upgrades
AI system

After-hours AI answering

Worry doesn't keep office hours.

  • Evening and weekend calls answered on the first ring
  • Callers qualified and booked into the next open consultation
  • Setters follow up first thing with full context

Home security appointment setting, done right

Home security leads have a short shelf life. A homeowner fills out a form after a break-in on their street or the week they close on a new house, and they want to talk now. Speed to lead decides who gets that consultation. My home security appointment setting system answers every lead in seconds, prequalifies homeowner status, what they want to protect and their timeline with AI, and then a trained human setter books the in-home consultation or install.

Security dealers often look for a call center or an answering service to handle their leads. The problem is that most answering services just take a message. My after-hours AI answers evening and weekend calls on the first ring, qualifies the caller and books the next open consultation. During the day, my setters handle the conversations that need a person, like a homeowner worried about a contract or leaning toward a do-it-yourself camera. AI hands off to a human whenever a caller asks. We book appointments; we don't monitor alarms.

Home security lead follow-up matters because plenty of homeowners need a second conversation before they commit. AI handles confirmations, reminders and follow-up on quotes that haven't signed, and anyone who's ready goes straight to a setter. My setters also run outbound appointment setting to targeted homeowners, recent movers and old leads, so your consultants' calendars don't depend on ad spend or the next break-in in the neighborhood. It all plugs into the CRM and calendar you already use.

Shopping for a home security marketing agency?

Read this before you sign.

More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good home security marketing agency will get better results.

Inbound + outbound

Your marketing brings inbound. My setters add outbound.

Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book home security appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.

Inbound

From your marketing

  • Ads, website, referrals and lead vendors
  • Answered in seconds by AI, 24/7
  • Qualified and set by a human
Outbound

From my setters

  • Targeted homeowners in your service area
  • Past customers and old leads, called again
  • Steady volume every week, not just when ads are running

AI prequalification

The questions AI asks before a setter ever dials.

Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.

  1. Do you own the home, or rent?
  2. What prompted you to look into security?
  3. What matters most — cameras, a doorbell, smart locks, an alarm or all of it?
  4. Do you have any existing system or equipment?
  5. When would you like someone to walk through the home with you?
AIYour companyText conversation · via HumAIn

Hi Chris, thanks for asking about home security! Is this for a home you own now, or one you're moving into?

Just closed on it last week

Congrats! What matters most to you — cameras, a video doorbell, smart locks or a full system?

Cameras and a doorbell for sure. We have a toddler

Makes sense. A security coordinator will call you in 2 minutes to find a time to walk through the home.

Human setter connected · 1:49 later

Example conversation

Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.

More about Brian →

Companies we've worked with

  • WaterTech
  • Vibe Insurance
  • Summit Solar
  • Primitive Power
  • Primitive Fiber
  • Move Easy / Live Easy
  • Virtuo
  • and more

Home Security FAQ

Straight answers.

Do you monitor alarms?

No. My team books consultations and installs for your company. Monitoring stays with you or your monitoring partner.

Can you reach new homeowners and movers?

Yes. My setters run outbound to targeted homeowners, including recent movers, wherever we have the right contact details and consent, and book consultations on top of your inbound leads.

Can you work the leads we buy from vendors?

Yes. We respond the moment a lead arrives from the sources you already use, and work the aged leads you've already paid for back to a real answer.

Can you generate appointments too, or just work our leads?

Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.

Do you run our marketing?

No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.

Who will I actually work with?

Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.

Talk to Brian

Book a 30‑minute call. Find the leaks.

We'll look at where your home security leads are going today and what AI systems and setters would look like in your business.

  • 30 minutes with Brian
  • See exactly where jobs are leaking
  • A clear plan and a clear price. No pitch deck.