Leads that go cold overnight
AI responds in seconds. Every form, call and lead-vendor lead gets an instant text and call, day or night, while the homeowner is still motivated.
HumAIn for Home Security
Home security leads are urgent and personal: a break-in down the street, a new house, a package thief on the doorbell camera. Those homeowners want answers now. HumAIn responds in seconds, qualifies with AI, and has trained human setters book the consultation or install while the reason they reached out is still fresh.
Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.
He just moved in with a toddler. Lead with cameras and the doorbell, then offer the in-home walkthrough — Thursday at 5:30 PM is open.
“I was just going to buy a camera online.”
Try: “Lots of people start there. The walkthrough shows you where the weak spots are, so whatever you pick actually covers them. Want Thursday evening?”
Where home security jobs leak
You don't have a leads problem. You have a setting & AI problem.
Leads that go cold overnight
AI responds in seconds. Every form, call and lead-vendor lead gets an instant text and call, day or night, while the homeowner is still motivated.
Consults with renters and window-shoppers
AI prequalifies first. Homeowner status, what they want to protect and their timeline are confirmed before a consultant's time is booked.
Installs that cancel or no-show
Setters confirm and AI reminds. Confirmation calls, reminders and easy rescheduling keep your installers' routes full.
New homeowners who never hear from you
Setters work outbound. My setters call targeted new homeowners and old leads, so your calendar doesn't depend on the next break-in in the neighborhood.
More leads won't fix that. Better setting will.
Book a 30-minute callWhat I install
Installed in your business, staffed by my team, and run with you every week.
Know what they want to protect before a setter calls.
A trained setter builds trust and books the consult.
Keep every maybe in play.
Worry doesn't keep office hours.
Home security leads have a short shelf life. A homeowner fills out a form after a break-in on their street or the week they close on a new house, and they want to talk now. Speed to lead decides who gets that consultation. My home security appointment setting system answers every lead in seconds, prequalifies homeowner status, what they want to protect and their timeline with AI, and then a trained human setter books the in-home consultation or install.
Security dealers often look for a call center or an answering service to handle their leads. The problem is that most answering services just take a message. My after-hours AI answers evening and weekend calls on the first ring, qualifies the caller and books the next open consultation. During the day, my setters handle the conversations that need a person, like a homeowner worried about a contract or leaning toward a do-it-yourself camera. AI hands off to a human whenever a caller asks. We book appointments; we don't monitor alarms.
Home security lead follow-up matters because plenty of homeowners need a second conversation before they commit. AI handles confirmations, reminders and follow-up on quotes that haven't signed, and anyone who's ready goes straight to a setter. My setters also run outbound appointment setting to targeted homeowners, recent movers and old leads, so your consultants' calendars don't depend on ad spend or the next break-in in the neighborhood. It all plugs into the CRM and calendar you already use.
Shopping for a home security marketing agency?
More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good home security marketing agency will get better results.
Inbound + outbound
Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book home security appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.
Two sources, one team working them, and one weekly report on what they booked.
AI prequalification
Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.
Hi Chris, thanks for asking about home security! Is this for a home you own now, or one you're moving into?
Just closed on it last week
Congrats! What matters most to you — cameras, a video doorbell, smart locks or a full system?
Cameras and a doorbell for sure. We have a toddler
Makes sense. A security coordinator will call you in 2 minutes to find a time to walk through the home.
Human setter connected · 1:49 later
Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.
More about Brian →Companies we've worked with
Home Security FAQ
No. My team books consultations and installs for your company. Monitoring stays with you or your monitoring partner.
Yes. My setters run outbound to targeted homeowners, including recent movers, wherever we have the right contact details and consent, and book consultations on top of your inbound leads.
Yes. We respond the moment a lead arrives from the sources you already use, and work the aged leads you've already paid for back to a real answer.
Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.
No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.
Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.
Talk to Brian
We'll look at where your home security leads are going today and what AI systems and setters would look like in your business.
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