Spring and summer call spikes
AI answers every call. When the season turns and the phones light up, AI responds to every call and form instantly and queues the ready-to-book for setters.
HumAIn for Pest Control
Pest calls are urgent. Answer like it.
When a homeowner finds termites, mice or a wasp nest, they want someone out fast, and they'll call down the list until someone picks up. HumAIn answers every call and lead in seconds, qualifies it with AI, and has trained human setters book the inspection or treatment, then keeps customers on a recurring plan.
Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.
AR
Angela ReyesHomeowner · Tampa, FL
87Prequal
Roaches in kitchen · 4 min ago
Kids and a dog at home
Wants it handled this week
AI cue
She has kids and a dog. Let her know the tech will walk through the treatment plan with her, then offer the quarterly plan — Friday at 9:00 AM is open.
Objection heard
“Can't I just buy a spray at the store?”
Try: “You can, and it'll get the ones you see. The tech finds where they're coming from so they stop coming back. Want Friday morning?”
Book treatment
Follow up
Not now
✓ Notes drafted✓ CRM updated✓ QA queued
Where pest control jobs leak
A homeowner with mice in the attic calls until somebody answers. Make sure it's you.
You don't have a leads problem. You have a setting & AI problem.
One-time jobs that never become plans
Setters offer the plan. Setters are trained to offer your recurring service plan on the first call, so a one-time treatment has a real shot at becoming a customer.
Recurring customers who quietly cancel
AI keeps them on schedule. Service reminders, easy rescheduling by text and check-ins after visits keep recurring customers from drifting away.
Termite and wildlife quotes that stall
AI follows up. Unsold inspection quotes get follow-up until there's an answer, and anyone ready to move forward goes straight to a human.
More leads won't fix that. Better setting will.
Book a 30-minute callWhat I install
AI systems + human setters for pest control companies.
Installed in your business, staffed by my team, and run with you every week.
AI speed-to-lead & prequal
Know the pest, the property and the urgency in seconds.
- Instant text or call on every call, form and missed call
- Pest type, where it's showing up and for how long captured
- Homeowner status and property type confirmed before a setter dials
Human setters
A trained setter books the visit and sells the plan.
- Setters trained on “I'll just spray it myself” and price objections
- AI cues for termite, rodent, bed bug and wildlife calls
- Inspections and treatments booked onto your techs' routes
AI follow-up
Keep customers on the plan, season after season.
- Service-visit reminders and easy rescheduling by text
- Follow-up on inspection quotes that haven't signed
- Past and canceled customers re-engaged before peak season
After-hours AI answering
Wasps don't wait until Monday.
- Nights and weekends answered on the first ring
- True emergencies, like stinging insects by a doorway, escalated to your on-call tech
- Everyone else booked into the first open slot
Pest control appointment setting, done right
Pest control is a speed game. When a homeowner finds roaches, mice or termite damage, they call until someone answers, and speed to lead decides who gets the job. My pest control appointment setting system responds to every call, text and web form in seconds, prequalifies the pest, the property and the urgency with AI, and hands every serious lead to a trained human setter who books the inspection or treatment onto your techs' routes.
Plenty of owners look for an answering service for pest control companies when the season hits. A basic answering service takes a message and hopes someone calls back. My after-hours AI answers nights and weekends on the first ring, qualifies the caller, books routine service into the first open slot, and escalates true emergencies, like stinging insects by a doorway, to your on-call tech. Any caller who asks for a person gets one, and my setters pick up the conversations first thing in the morning.
The real value in pest control is the recurring customer. Pest control lead follow-up means turning one-time treatments into service plans, reminding customers about upcoming visits, chasing unsold termite and wildlife quotes, and winning back canceled accounts before peak season. AI handles the reminders and reactivation, and setters handle the conversations. My setters also run outbound appointment setting to past customers and targeted homeowners, so booked jobs don't rise and fall with your ad budget. It plugs into your existing CRM and calendar.
Shopping for a pest control marketing agency?
Read this before you sign.
More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good pest control marketing agency will get better results.
Inbound + outbound
Your marketing brings inbound. My setters add outbound.
Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book pest control appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.
From your marketing
- Ads, website, referrals and lead vendors
- Answered in seconds by AI, 24/7
- Qualified and set by a human
From my setters
- Targeted homeowners in your service area
- Past customers and old leads, called again
- Steady volume every week, not just when ads are running
A steady flow of booked jobs
Two sources, one team working them, and one weekly report on what they booked.
AI prequalification
The questions AI asks before a setter ever dials.
Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.
- What are you seeing — ants, roaches, rodents, termites or something else?
- Where in the home, and how long has it been going on?
- Do you own the home or rent?
- Are there kids or pets in the home we should plan around?
- Are you looking for a one-time treatment or ongoing protection?
AIYour companyText conversation · via HumAIn
Hi Angela, thanks for reaching out about pest control! What are you seeing, and where?
Roaches in the kitchen. Saw three last night
Sorry to hear that. Do you own the home, and are there kids or pets we should plan around?
We own it. Two kids and a dog
Got it. A service coordinator will call you in 2 minutes to get a treatment on the calendar.
Human setter connected · 1:44 later
Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.
More about Brian →Companies we've worked with
- WaterTech
- Vibe Insurance
- Summit Solar
- Primitive Power
- Primitive Fiber
- Move Easy / Live Easy
- Virtuo
- and more
Pest Control FAQ
Straight answers.
Can your setters sell our recurring service plans?
Yes. Setters are trained on your plans and offer them on booked calls, so one-time jobs have a shot at becoming recurring customers. AI handles the service reminders after that.
Do you handle termite and wildlife inspections?
Yes. Prequalification captures what the homeowner is seeing and where, so setters book the right inspection with the details your tech needs.
Can you win back canceled customers?
Yes, and it's often a fast win. AI re-engages past and canceled customers before the busy season, and anyone interested goes to a setter.
Can you generate appointments too, or just work our leads?
Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.
Do you run our marketing?
No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.
Who will I actually work with?
Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.
Talk to Brian
Book a 30‑minute call. Find the leaks.
We'll look at where your pest control leads are going today and what AI systems and setters would look like in your business.
- 30 minutes with Brian
- See exactly where jobs are leaking
- A clear plan and a clear price. No pitch deck.
Other industries
RoofingStorm leads answered in seconds, inspections booked by a human.
SolarHomeowners qualified on bill and roof, then booked by a human.
HVACNo-heat calls answered 24/7, installs booked by a human.
Plumbing & Water TreatmentEmergencies answered 24/7, water tests booked by a human.
Remodeling & Home ImprovementReal projects qualified, in-home consultations booked by a human.
Landscaping & HardscapingEstimate requests answered fast, design consults booked by a human.
ElectricalService calls answered 24/7, panel and EV jobs booked by a human.
Home SecuritySecurity leads answered in seconds, consultations booked by a human.
Fiber & InternetEvery serviceable home reached, installs scheduled by a human.
InsuranceEvery lead worked, so licensed agents spend their day quoting.