Leads that get one call and die
AI responds in seconds. Every form, call and lead-vendor lead gets an instant text and call, before the homeowner books with the next contractor.
HumAIn for Remodeling & Home Improvement
Stop sending reps to dead-end appointments.
Kitchens, baths, windows and siding are big decisions, and most leads get one call before they go cold. HumAIn responds in seconds, qualifies project, budget, timeline and decision-makers with AI, and has trained human setters book in-home consultations with every decision-maker at the table. No more one-legged appointments.
Installed by Brian Graff: 2,500+ appointments and $25M+ in pipeline for partners so far in 2026.
LH
Linda HoffmanHomeowner · Columbus, OH
85Prequal
Bath remodel request · 6 min ago
Wants to start this fall
Husband is a decision-maker
AI cue
Her husband Greg is part of the decision. Book it when they're both home — Tuesday at 6:30 PM is open.
Objection heard
“Can you just email me a ballpark price?”
Try: “I wish I could, but every bathroom is different and a guess won't help you. The designer measures and gives you real numbers in one visit. Does Tuesday evening work for you and Greg?”
Book consultation
Follow up
Not now
✓ Notes drafted✓ CRM updated✓ QA queued
Where remodeling & home improvement jobs leak
Most remodeling deals are lost before the rep ever leaves the shop. They're lost in how the appointment was set.
You don't have a leads problem. You have a setting & AI problem.
One-legged appointments
Setters book every decision-maker. Setters confirm who's on the title and who signs off, and book the consultation when everyone can be at the table.
Tire-kickers and wish-list shoppers
AI prequalifies first. Project scope, timeline, homeowner status and budget range are confirmed before a rep's evening is booked.
Consultations that cancel or no-show
Setters confirm and AI reminds. Confirmation calls, day-before reminders and easy rescheduling keep your reps' calendars full of real appointments.
More leads won't fix that. Better setting will.
Book a 30-minute callWhat I install
AI systems + human setters for remodeling & home improvement companies.
Installed in your business, staffed by my team, and run with you every week.
AI speed-to-lead & prequal
Know it's a real project before a rep gets in the truck.
- Instant text or call on every new lead
- Project type, scope, timeline and budget range confirmed
- Homeowner status and every decision-maker captured
Human setters
A trained setter books the consult and sets it up to hold.
- Setters trained on “just send me a price” and “we're only getting ideas”
- AI puts project details and lead source on screen during the call
- In-home and virtual consultations booked with all decision-makers
AI follow-up
Big projects take time. Stay in the conversation.
- Confirmation calls and day-before reminders
- Follow-up on proposals that haven't signed
- Old leads and past customers re-worked for their next project
After-hours AI answering
Homeowners plan projects at night. Answer them.
- Evening and weekend calls answered on the first ring
- Project details captured and consultation booked
- Setters follow up first thing to confirm and fill in the gaps
Remodeling appointment setting, done right
In remodeling and home improvement, the appointment is everything. A good in-home consultation with every decision-maker at the table is how kitchens, baths, windows and siding get sold. My remodeling appointment setting system answers every lead in seconds, because speed to lead decides who gets the first real conversation. AI prequalifies project, timeline, budget range and homeowner status, then a trained human setter books the consultation straight onto your reps' calendars.
Most home improvement companies don't lose deals in the living room. They lose them in the setting: one spouse home, no budget conversation, a homeowner who forgot the appointment. My setters are trained on the questions your sales team needs answered before they drive out, and confirmation calls and reminders keep appointments on the calendar. If you've looked into a call center for home improvement leads or an answering service for contractors, this does the job of both, built around booked, qualified appointments.
Remodeling sales cycles are long, so home improvement lead follow-up can't stop after two calls. AI keeps following up on unsigned proposals and homeowners who said “maybe next season,” and hands anyone ready to a setter. After-hours AI answers evening and weekend calls, when homeowners are actually planning projects. My setters also run outbound appointment setting to past customers and targeted homeowners, so your reps' calendars don't depend on this month's lead costs. It plugs into your existing CRM and calendar.
Shopping for a remodeling marketing agency?
Read this before you sign.
More leads won't help if nobody answers them in minutes, covers after-hours calls and follows up until there's a yes or a no. Put a setting process in place first, and any good remodeling marketing agency will get better results.
Inbound + outbound
Your marketing brings inbound. My setters add outbound.
Inbound leads rise and fall with ad budgets, algorithm changes and the season. Outbound doesn't. My setters call targeted homeowners and book remodeling & home improvement appointments on top of what your marketing brings in. It's proven to be the more reliable, consistent source of booked jobs.
From your marketing
- Ads, website, referrals and lead vendors
- Answered in seconds by AI, 24/7
- Qualified and set by a human
From my setters
- Targeted homeowners in your service area
- Past customers and old leads, called again
- Steady volume every week, not just when ads are running
A steady flow of booked jobs
Two sources, one team working them, and one weekly report on what they booked.
AI prequalification
The questions AI asks before a setter ever dials.
Every lead is qualified in seconds by text or voice, so setters open with context instead of cold questions.
- What project are you planning — kitchen, bath, windows, siding or something else?
- Do you own the home?
- When are you hoping to get started?
- Have you set a budget range for the project?
- Who else will be part of the decision?
AIYour companyText conversation · via HumAIn
Hi Linda, thanks for asking about a bathroom remodel! Is this a full remodel, or an update like a new shower or vanity?
Full remodel. It's the original 1990s bathroom
Got it. When are you hoping to start, and will anyone else be part of the decision?
This fall. My husband Greg too
Perfect. A project coordinator will call you in 2 minutes to find a time that works for you both.
Human setter connected · 1:58 later
Installed and run by Brian GraffYour Fractional AI & Revenue Officer. 2,500+ appointments and $25M+ in pipeline for partners so far in 2026, plus an 800+ seat global call center run in home services.
More about Brian →Companies we've worked with
- WaterTech
- Vibe Insurance
- Summit Solar
- Primitive Power
- Primitive Fiber
- Move Easy / Live Easy
- Virtuo
- and more
Remodeling & Home Improvement FAQ
Straight answers.
Do you make sure both homeowners are at the appointment?
That's part of how we set. Setters ask who's part of the decision and book when everyone can be there, and confirmation calls check again before your rep drives out.
Can you book windows, siding, kitchens and baths?
Yes. Each product gets its own prequalification questions and script, so setters know what your reps need to walk in prepared.
What about homeowners who aren't ready yet?
AI keeps them in the conversation with follow-up tied to their timeline, and anyone who's ready goes straight to a setter. Old leads and past customers get worked for their next project too.
Can you generate appointments too, or just work our leads?
Both. Inbound leads from your marketing get worked by AI and setters, and my setters add outbound: calling targeted homeowners, past customers and old leads to book appointments on top. Outbound is the more reliable, consistent source because it doesn't depend on ad spend or the season.
Do you run our marketing?
No. I focus on what happens after the lead comes in, plus outbound appointment setting from my setters. Keep your marketing team or agency, and my team and I make sure every lead gets worked. If you need marketing too, I'll point you to someone great.
Who will I actually work with?
Me, Brian Graff, as your Fractional AI & Revenue Officer, plus my team of trained setters, AI builders and call QA. So far in 2026 we've set 2,500+ appointments and generated $25M+ in pipeline for partners, and I've run an 800+ seat global call center in home services. I meet with you every week on revenue.
Talk to Brian
Book a 30‑minute call. Find the leaks.
We'll look at where your remodeling & home improvement leads are going today and what AI systems and setters would look like in your business.
- 30 minutes with Brian
- See exactly where jobs are leaking
- A clear plan and a clear price. No pitch deck.
Other industries
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Pest ControlEvery pest call answered, inspections and plans booked by a human.
Landscaping & HardscapingEstimate requests answered fast, design consults booked by a human.
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Fiber & InternetEvery serviceable home reached, installs scheduled by a human.
InsuranceEvery lead worked, so licensed agents spend their day quoting.